GOOGLE CREATIVE ACADEMY // U.S. REPRESENTATIVE
Selected to attend a week-long intensive at Google HQ with global PepsiCo executives and represent Pepsi Bevs NA.
The time was utilized as a brand incubator for new premium water brand, LIFEWTR. Worked alongside PepsiCo Nutrition CMO to infuse Google data and creative insights with existing research to verify the value proposition and develop a rudimentary brand communications strategy.