Video Creative

Experience leading AV asset development for organic and paid media usage with in-house teams, creative agencies, content creators, and media partners. Experienced in writing creative briefs, collaborating on mood boards, scripts, and music selection, leading creative feedback, and developing asset distribution plans.

SHOWTIME // The chi

Partner: Great Big Story (Warner Discovery)

Execution: Developed a custom video about a teen sneaker cobbler in Chicago inspired by new SHOWTIME drama series The Chi. Distributed on YouTube, social platforms and picked up by Hypebeast.

Role: Budget Negotiation, Creative Direction, Project Management, Execution

SHOWTIME // Kidding

Partner: NowThis (Group Nine Media)

Execution: Created an enhanced trailer for new SHOWTIME comedy series Kidding in NowThis’ signature You Should Be Watching format for social distribution.

Role: Budget Negotiation, Creative Direction, Project Management

PEPSi co // Mountain dew

Partner: Complex

Execution: Produced a custom video series, Courtside Collection, around the launch of Mountain Dew’s newly inked NBA partnership. Local street artists rehabbed basketball courts in three cities (Atlanta, Miami, Dallas) and documented the process with Complex for distribution on YouTube and social platforms.

Role: Budget Negotiation, Execution