Branded Editorial

Experience leading branded editorial with media partners in close collaboration with editorial and PR teams. Skills include negotiating budget, writing creative briefs, leading creative feedback, and developing asset distribution plans.

SHOWTIME // ESCAPE AT DANNEMORA

Partner: The New York Times

Execution: Worked with T Brand Studio to share the riveting true story behind the Limited Series Escape at Dannemora about an upstate prison break.

2019 Webby Winner for Best Branded Editorial Experience

Role: Budget Negotiation, Creative Direction, Project Management

SHOWTIME // SMILF

Partner: Man Repeller

Execution: Collaborated with an MR editor to interview a variety of women about the things they learned in their late twenties to promote the new SHOWTIME comedy series SMILF.

Role: Budget Negotiation, Creative Direction, Project Management

SHOWTIME // THE CHI

Partner: The Player’s Tribune

Execution: Collaborated with Quentin Richardson to tell his emotional story of growing up in Chicago to promote new SHOWTIME drama series The Chi.

Role: Budget Negotiation, Creative Direction, Project Management