Festival Sponsorships

Experience leading partnership strategy and production for festival sponsorships. Responsible for package negotiation, customer experience design, creative concepting, custom merch design and production, brand ambassador training, and day-of event management.

SHOWTIME // essence fest

Partner: Essence

Execution: Entertainment sponsor of the annual Essence Fest in New Orleans attended by over 750,000 African American Women. SHOWTIME activation included an exclusive screening event for The Chi followed by a Q&A with series creator Lena Waithe.

Role: Budget Negotiation, Project Management, Execution

Pepsi Co starbucks frappuccino // pandora summer crush

Partner: Pandora

Execution: Beverage sponsor of the annual Pandora Summer Crush concert in Los Angeles with performers including Fifth Harmony and Steve Aoki. Starbucks Frappuccino activation included a national sweepstakes to win a trip to the concert and on-site beverage sampling.

Role: Budget Negotiation, Concept, Project Management, Execution

showtime // revolt music conference

Partner: Revolt

Execution: Entertainment sponsor of the annual Revolt Music Conference in Miami attended by established and aspiring industry professionals. SHOWTIME activation included an exclusive screening event followed by a panel discussion between Emmanuel Hudson, Justine Skye and Mack Wilds.

Role: Budget Negotiation, Concept, Project Management, Execution