Experiential Marketing
Experience leading global event strategy and production for experiential pop ups, screening events, and conventions. Responsible for customer experience design, creative concepting, brand ambassador training, and day-of event management. Past activations include:
PRIME VIDEO // FREEVEE
Partner: CultureCon NYC
Execution: Collaborated with CultureCon NYC to raise product awareness and engagement. Freevee footprint included a themed cafe and interactive floral design booth.
Role: Concept, Budget Negotiation, Project Management, Execution
SHOWTIME // KIDDING
Partner: Los Angeles County Museum of Art
Execution: Collaborated with LACMA on their Muse ‘Til Midnight end of summer event. SHOWTIME footprint included a themed cocktail bar, sign up table and interactive photo booth collage to promote the new comedy series Kidding.
Role: Project Management, Execution
PRIME VIDEO // FREEVEE
Partner: Cannes Lions International Festival of Creativity
Execution: Partnered with Amazon Ads to raise product awareness among advertisers at Cannes Lions. Freevee footprint included a themed beverage cart and digital display.
Role: Concept, Budget Negotiation, Project Management, Execution
SHOWTIME // SMILF
Partner: Man Repeller
Execution: Worked with Man Repeller to host an intimate advanced screening of the SHOWTIME comedy series SMILF at NeueHouse in New York City for their readers. Event included a DIY candy bar, face masks and a cocktail reception.
Role: Concept, Budget Negotiation, Project Management, Execution
PRIME VIDEO // FREEVEE
Partner: Cinespia
Execution: Hosted the red carpet premiere of Freevee Original Sprung at Hollywood Forever Cemetery with 300+ attendees. Event activities included in-world photo moments, a prize wheel, themed concessions, and digital displays.
Role: Concept, Project Management, Execution
PEPSI CO // STARBUCKS ICED COFFEE
Partners: Lyft and Flavorpill
Execution: Partnered with Lyft and Flavorpill to offer free bottled iced coffee deliveries for one day in key markets (SF, LA, NYC, San Diego, Boston). Program was promoted by Lyft and received local press pick up.
Role: Budget Negotiation, Project Management